Connected Packaging Innovations
In the advertising and marketing world, connected packaging technologies are the trend lately, applying a modern style to every commodity and converting the easiest concept into the desired item.
Now a music festival-connected items have been produced by both retail brands such as Coca-cola or the event organizations themselves, enabling users to link their social media sites such as Facebook photo tagging or directing to a Spotify playlist. The tradition of engaging in a music festival brings these examples to unprecedented technical levels. Even the purchasing of a simple packaged product will turn into a new experience with a hidden QR code.
To offer a degree of branding that is innovative and appealing to all demographics, companies are incorporating technologies into packaging designs that add NFC, QR codes, and AR. Developments in connected packaging are converting simple packages into an engaging and interactive environment for customers.
Tracking your potatoes
A ‘Tater Tracker’ is now included in Kettle Brand to connect customers to its ‘Tater Makers.’
Kettle Brand has added an extended code right below the “best before” tag on the potato chip package that can be inserted online to link users to the story of how their potato chips are produced and delivered. Kettle Brand provides some of the farmers it partners with from Allied Potato, Burch Farms, Gold Dust Potato Processors, and those with a showcase for those who do not have access to a code.
On-demand hairstylist
The Indola #SimplySmarter line included hair styling items with NFC-enabled packing that links experienced hairdressers immediately to give product details. Scanning the NFC tag with an NFC-enabled smartphone on the package design leads users to a web page that includes product details, how-to tutorials from celebrities, as well as a regularly updated and selected Instagram feed to deliver fun and unique looks.
Interactive Whiskey Bottles
Jameson had released limited-edition NFC technology enabled whiskey bottle packages that will help connect customers to seasonal rewards and giveaways. Consumers should just tap their mobile against the NFC tag of the bottle, the Jameson family emblem, in order to interact with this feature. The campaign was primarily organized to use NFC features for St. Patrick’s Day and Ireland.
Smart Period Pads
Although there are several recently introduced applications to transform menstruation tracking, Ivonna company is also offered a new way to track your periods.
With these products, each Ivonna period pad has an app-connected QR code developed to inform ladies when it should be replaced. To emphasize this feature, the packaging encourages women to track their periods smartly.
The advancements in printing technology have also been driving forces for this market in different industries. In the phase of encoding and presentation on paper and other surfaces, printable techniques have demonstrated their features. Therefore, a lot of scientific investigation has recently been carried out on printable electronics and RFID technology, creating a blueprint for the prospective implementation of intelligent packaging applications.
Nevertheless, the elevated cost of capital, security concerns, new methods for producing such detectors, and indicators that are not totally consistent with existing packaging standards are key constraints and difficulties for industry growth.
