fashion retailer integrate RFID technology into the store
Mango, a fashion retailer, has invested 2.6 million euros in a large flagship store in Lisbon, Portugal, in the prime location of Renaissance square (Rodeo Avenue or Pioneer Square). The architect designed the store in the iconic Eden Theatre building, built in 1931, as a single open space to attract customers and improve their experience.
Their flagship stores as well as many others, have improved technology through Wi Fi, store pick-up zones and smart fitting rooms. These fitting rooms are equipped with a smart mirror designed by mango and developed by Vodafone in cooperation with Spanish smart systems and loT expert Jogotech.
Like most fashion retailers, mango found the fitting room a black hole for its employees. Professional fitting room staff must wander around the stalls of each fitting room to prevent shoppers from running around to find different colors and sizes of clothes to try on. At peak times, shoppers outnumber fitting rooms. So at this point, it’s a challenge to identify customers that need to be prioritized.
In mango’s new smart fitting room, employees can use barcodes or RFID to scan clothes brought in by shoppers. Mango team members can quickly and seamlessly communicate with shoppers through newly installed smart mirrors, which can be used by shoppers to contact mango flooring staff for different sizes, colors or other items.
The main area for the exchange is the fitting room. The smart fitting room can help the mango team complete these exchanges more quickly and efficiently, and get the customer’s attention.
Another fashion brand that uses the Internet of things through smart fitting rooms is Ralph Lauren, who installed connected fitting rooms in their flagship store on Fifth Avenue in Manhattan, developed by Oak labs. According to digiday, the store’s reservation rate has reached 90% in just five months, which is much higher than expected.
These intelligent fitting rooms make Ralph Lauren more important than many of his peers and are hailed as the most successful retailer to integrate technology into the store. These fitting rooms are a competitive advantage, but they are not only the experience of sales, but also the experience of employees working in the fitting rooms.
When customers enter the changing room, the contact between employees and customers is not interrupted. When customers need help, employees and customers can communicate, rather than salespeople trying to guess who needs help.
In addition, these mirrors can collect data on items entering the changing room and items entering the shopper’s bag. These data provide employees with a wealth of knowledge, so it can help them sell certain products to make them perform well.
Ralph Lauren’s employees also use RFID technology to find items or check inventory numbers inside the store, just like mango. The mirror can not only show what the item is, but also show the location and quantity of the item in the store. This can save valuable time, otherwise it feels like treasure hunt.
Ralph Lauren has successfully used loT to make customer and employee experience better employees now have a tool to help manage customer needs and improve their overall workflow.
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