NFC (Near Field Communication) initiated the ‘‘Tap and Go’’ concept. With this idea, smartphones transform the payment procedure, assuring both the retailers and consumers to process payment safely and securely. But the NFC is not just about ‘‘Tap and Go’’, it offers more productive benefits for achieving customer satisfaction and improving the shopping experience. There exist many reasons to adopt NFC for the retailing industry, let’s take a look;
New Look for Shelves and Packages
Retailing stores can revamp their shelves, products, items and corridors by attaching NFC tags. NFC tags follow the duplex mode that allows the customers to interact with products whenever they want. It is a different and smarter approach than Bluetooth, customers automatically get notifications about products’ specifications when customers walk close to where the NFC tag attached, mostly the shelves. In this way, customers connect with products as per their own choices and demands.
Improving Customer Experiences
NFC creates cutting-edge opportunities for users and retailers to enjoy shopping beyond streamline payment transactions. Products, containing NFC chips, display information to inform and motivate buyers to purchase products. Another leveraging reason to adopt NFC technology is that products equipped with NFC chips present customized prices, and show promotion deals, shopping trends as well as instant discounts to engage the customer throughout the shopping.
NFC is Inexpensive Technology
The price of NFC chips and tags is comparatively low and cost-effective in contrast to most of RFID tags as well as Bluetooth technology. This means that any physical item present in stores can receive computing functionality and intelligence through NFC technology easily. After integrating with NFC tags, they become customer interactive and a reason to drive sales.
Changing Stores According to Customers
The success of retail stores depends on the way customers think, shop and purchase products. NFC scanners and readers inform the retailers about customers’ behaviour, their likes, dislikes, favourite shelves and products, helping them to reorganize the entire store according to their choices. It guarantees that none of their products is occupying space of shelves and all of them are following the shopping trends and drifts.
NFC technology will always occupy a considerable space in retailing industries and inventory stores. The attractive features of NFC tags ensure that it will not only stick around in ‘‘tap and go’’ mechanism; instead, it offers a wealth of superfluous functionalities. These functionalities enable customers to walk in-store and permit them to shop by creating an interactive atmosphere.