Unique identification, security, and ease of implementation make NFC & RFID an excellent choice for next-generation intelligent products. The development of smart products will focus on resolving common challenges of theft and counterfeit. Technologies can allow users with traceability and security of their products. Low-cost technological adoption that can create additional value is the key to success in the current consumer market scenario. Mainly, brands must focus on additional value creation with growing efforts towards similar technological adoption to keep up with the competition.
How Smart Clutch Bags Can Create More Value:
Purses and bags are an example of conventional items where technological implementations can be effective. Finding that a bag is stolen or lost is an anxious moment for anyone. More importantly, only 28% of stolen items find their way back to the owner in the U.S. As such, things like bags that carry valuables must allow theft protection and location tracking. Loss of a bag can end up being an identity loss in the worst case.
GPS could be the key to track down the route for bags to return. A simple GPS chip can ensure that the bag can find its way to the owner again even after the theft. Furthermore, carrying an NFC tag in the bag would be handy for users to interact with the purse. This communication can be helpful for brands to allow better customer interaction.
Aki Choklat Bags Designed With NFC Tags & GPS
London-based designer and manufacturer Aki Choklat bags are accelerating the development of intelligent accessories. The brand offers a range of clutch bags that comprise of NFC tag and GPS chipset. The brand has built a smartphone app that can interact with NFC tags residing in the bag. Moreover, the app interacts with a cloud service to maintain data records about the bag. This NFC tag serves as a tool for authenticity primarily. A tap on the bag’s handle can ensure that the bag is authentic and from Aki Choklat. Such verification eliminates any scope for counterfeit.
Furthermore, the bag carried a GPS tracker that can locally record the bag’s location’s complete history. This location information log can be resourceful to return the product to the owner in case of theft or loss. As a result, GPS and NFC can authenticate the product while improving customer interaction and heist protection.
Smarter Purses For Smarter Future
Bags can often carry valuables beyond their own worth. As such, it is crucial to make these carriers smarter and protected. Location tracking, product authenticity, and loss prevention are some of the value additions that are currently being adopted. On top of that, the bag must ensure that no thief can get credit card information using RFID readers. Therefore, using material that can act as an RFID barrier will be an essential item for future clutch bags. Aki Choklat Bag is just another example of how technology can make more out of essential daily items. Technology can be helpful to create everyday items more useful for consumers while ensuring the brand’s identity and success.
