The number of phones with NFC has increased dramatically in the last five years (Near field communication: a system in which suitable devices at short distance work together by signaling, as in the example of contactless payment.) risen by 56%. The widespread availability of these devices that can react to NFC-enabled products has provided a platform that will allow marketers to gain the exposure and outcomes they need to support their engagement.
NFC tags can be programmed with almost any type of data and inserted into almost any item, allowing them to be read using a phone or other NFC-capable device. Barcodes, URLs, and QR codes can only hold so much information. They are safer, login credentials, and can be traced back to a particular individual or profile.
Brands, retailers, local firms, mobile operators, games, transportation firms, galleries, venue owners, and entertainment facilities are among those that use NFC tags.
What was the aim?
Citizens in Klagenfurt, Austria, use the Near Field Communication (NFC) to access a virtual library of free books and local art. The use of unique near-field communication technology systems helps with this. This approach created a virtual library for the city as well as a forum for local artists to promote themselves.
An NFC tag contains an NFC chip that handles the NFC communications. There are various NFC chip types to choose from, and making the right choice is crucial. Each NFC chip is unique in terms of specifications, functionality, and price. Customers frequently use the NXP NTAG format.
Citizens can use their smartphones to access the content for free by scanning the NFC and QR-code labels placed throughout the area. NFC labels are used in Project Ingeborg to ensure the system’s optimal performance.
About the Ingeborg Project
Throughout Carinthia, Project Ingeborg (pingeb.org) distributed over 250 bright yellow stickers and 100 Bluetooth transmitters (also known as iBeacons), which provide online content from creators. Banks, bus stations, cafes, restaurants, stores, community centers, and schools are all places where they can be found.
It’s easy to use.
- When people see the posters and stickers, they must first download the app.
- They can use their NFC phone to check the QR code or place it on the pingeb.org sticker.
- Alternatively, go to m.pingeb.org in your mobile phone browser to access the mobile portal.
NFC is a technology that allows brands to build a one-to-one connection between a real object and dynamic digital content and usability.
More creative ideas are needed to promote both their own organizations and the artists in their portfolio, especially for organizations that reach a specific audience, such as art galleries.
As shown in this project, connecting a digital identity and product directly to the end-user opens up possibilities such as sharing product details, reviewing, and displaying information about the product’s origin. In this case, the product is an artwork itself. This niche can obtain huge visibility and exposure drastically higher than the conventional ways by digital presence-focused projects like Ingeborg.