Brand Protection: Philips uses NFC to Authenticate Toothbrush Heads and Configure Device Operation

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Owning a beauty brand can be a lot of fun, but it requires extremely hard work to stand out from the queue. Nevertheless, presenting a product that has been missed by the market makes your brand to speak for itself. In the cosmetics line, Philips has maintained a well-renowned name as the brand not only focuses on beauty regime but also on technological innovation such as NFC technology. Philips uses NFC to authenticate brush heads and configure device operation. The brand protects its skincare devices and aesthetics tools by embedding NFC tags on their products.

Intelligent Operation of Beauty Devices

Philips offers a large number of accessories with personal-care devices, and customers may find it challenging to use them accurately. Accessories like brush heads are integrated with a built-in reader to fix such issues. The availability of this built-in reader allows the NFC tags to transfer all user guides, instructions and specifications for ensuring proper use of these accessories from beauty owners to users’ smartphones. The automatic configuration of device operation enables the user to learn about the setting or preferences for adjusting pressure and rotation of accessories while using the device.

Secure Authentication of Personal-care Devices

Beauty brand owners and cosmeticians use NFC technology to maintain the integrity of their products. Beauty products attached with NTAG 213 TagTamper permit the customer to detect the open/close status of purchased products. They verify the originality of the products and identify whether the purchased product contains any consumable items or not.

Through Secure NFC Services, brand owners can set their personal-care devices to track usage. In this way, customers can receive alerts and notifications about their products on their smartphones, equipping them to dispose of the products after the expiry date. Once the product reached to its expiry date, NFC tags allow them to reorder the same accessories with just one tap. So, that’s why every beauty brand and cosmetician is using NFC technology.

Better Understanding of Customers Interests and Behaviour

In the cosmetic industry, a large number of products comes into the market, but only a few of them bring profits. NFC technology enables international brands like Philips to get a better understanding of customer preferences and interests regarding their aesthetic products. By accessing real-time intelligence and cloud-based monitoring of likes or dislikes of customers, the brand owners can shift and change their current product strategies. In a nutshell, brand owners can reorganize their content and target customer after altering cosmetic lines according to cloud-based statistics.

Looking Beyond the Purchase

The potential of NFC technology empowers beauty brands to engage their audience at a deeper level and beyond. It offers dynamic and intimate ways for brand owners to interact with customers by carrying fresh and new energy. If you want to improve operational efficiency, drive sales, learn customer preferences, nurture loyalty programs, build an ever-lasting customer-brand relationship, provide product’s verification, authentication, originality and protection, then NFC tag, supported by NXP Semiconductors, is the right way to achieve it.