L’Oreal’s UV Sense: Wearable Sensor With NFC

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Wearable sensors and devices are the next big thing in the consumer market. L’Oreal is a cosmetic company developed a wearable UV sensor which can stick to the user’s nail. This batteryless sensor would sense the UV light exposure and allow the user to check these statistics into their NFC-enabled smartphone with an embedded NFC chip. The cosmetic company has recognised that user’s need to know how and which products would suit them based on the environment. L’Oreal’s UV Sense is the first step from the company to create value to its customers.

What Is La Roche-Posay’s MySkin Track UV?

L’Oreal’s technological incubator La Roche-Posay launched a tiny wearable sensor that could operate without any battery and measure the exposure levels of UV rays. This sensor works in addition to a companion app that measures the user’s exposure to pollution and humidity level. This information and statistics would allow users to make better choices for their skin condition.

My Skin Track UV leveraged NFC to transfer the data so that users can directly get their statistics on their NFC-enabled iPhone or Android smartphones. The NFC chip inside the sensor is tiny, and the sensor itself is a waterproof one allowing the user to benefit from the sensor for a significantly long term.

This NFC-based sensor doesn’t stand out when being worn by the user. The user can put the sensor on a necklace, on a watch or attach it to the shoes as long as it is exposed to the light without being covered under any clothing to get the correct data.

How L’Oreal Sold Their Products With A UV Sensor?

All the statistics and collected data from the sensor are utilised to make recommendations to users. This sensor would recommend L’Oreal products to the customers based on their skin type and environmental conditions that they are exposed with. This precision recommendation would result in higher sales for the brand as the sensor and app would then serve the purpose of selling the best suitable product.

The sensor would also make the user aware of UV light exposure and pollution so that the user can make necessary amendments and lifestyle changes. This NFC-based ecosystem would serve as a wakeup call for users often exposed to sunlight for their particular skin type. This single NFC chip is tiny, discreet and carries the right statistics for users to deal with their skin daily.

This tiny NFC-based wearable UV sensor would act as an educational tool for users. Users would find the sensor intriguing to use while the brand would be able to sell their cosmetic products, making them look like the perfect solution for users. This is one of the great examples where NFC is implemented in a low power application on a minimalistic and affordable product making it the perfect choice for wearable products. Proximity communication such NFC makes sense for wearable products as those products would be accessible to users and users can communicate to them through their smartphone anytime conveniently.

L’Oreal’s UV Sense: Wearable Sensor With NFC

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