NTAG 210µ, designed by NXP Semiconductors, is a standard NFC Tag Integrated Circuit (IC) commonly serves three massive categories; retailing, gaming, and publishing. The design of NTGA 210µ has completely transformed conventional print media into smart print media. Smart print media includes but not limited to paper, filers, billboards, magazines, newspapers, catalogs, legal documents, posters, and mailers.
The working of NTAG 210µ is based on NFC (Near-Field Communication), where NFC Tag IC is added in the form of either sticker or integrated inside the paper to build digital channels. High customer experience, personalized interactions, and context-based experience are achieved through digitalized channels.
If the NFC-enabled device is placed close to the NTAG 210µ, the device will accelerate the tag to initiate the transfer of information stored in the chip. The interaction of the NFC-enabled device and NFC tag enables the local user to communicate with cloud-based services. Furthermore, the interactions are based on personalized experience, including prior choices or actions. These interactions are used by content officials and managers to understand demands and changes, helping them to manage their advertisements and marketing strategies according to trends. Let’s discuss some other benefits of NTAG 210µ for print media;
Creates Direct, Smart & Personalized Engagement
Print media based on NFC technology creates smart, direct, and custom brand engagement by combining all the offline and online content experiences. Advertisers and marketers use NFC-enabled print media to connect with customers by providing vital information about products with vouchers, magazines, posters, and promotional prints.
Difference between NFC Tags and QR Codes
NFC-based mobile phones are simple to use and easy to understand as compared to matrix barcodes in which you’ve to download a QR code application on your mobile phone to read the static information. Moreover, QR codes don’t store and modify the data.
However, NFC-enabled devices don’t work in this way; there’s no need to download third-party software to read the information, all you need is to bring the device close to the tag, and the smartphone will read the information on its own. NFC Tags based on the NFC approach don’t require printing space and can only be seen by NFC-based devices. All in all, NTAG 210µ is a seamless solution to replace existing QR codes.
The above descriptions show that advertising agencies are now shifting their focus towards NFC smart posters instead of using QR codes because of their native functionalities;
- It doesn’t need a particular application to initiate communication
- It only needs an NFC-enabled device and smart posters
- NFC tag can be attached easily with any material
- NFC tags don’t need large printing space
- NFC ICs provide seamless ways to interact with customers
- NFC smart posters take the customers directly to the brand’s website, thus saving time to type or search URL link
The advantages of NFC tags over QR codes are countless. Let’s say you’re standing in front of pizza hut, and you saw a billboard of pizza. You bring your NFC-enabled device close to the billboard to check what are its offering, recipes, prizes by tapping over it. These interactions not only bring ease in customer’s life but also help retailers, marketers, and advertisers to create long-lasting and close relationships with their customers.
