Pizza Hut started in the year 1958, is an American food chain and world-wide franchise. In the year 2016, Pizza Hut took the initiative of the world’s first pizza-ordering tattoo. This tattoo looks similar to all the lick-and-stick tattoos, but it is more advanced and smarter than prior ones due to the integration of NFC technology and QR code. NFC-enabled Pizza Hut tattoo on customer’s arm enables the customers to order their favourite hot, spicy and cheesy meal at the doorstep.
Pizza Hut estimated that they delivered 3 million pizza every month, and about 1 in 5 people in the United Kingdom has a tattoo. They use these statistics to create a link between tattoo and pizza. The shape of a tattoo is similar to the slice of pizza, helping customers to place on their arm or skin surface.
Unlike normal tattoos, it features NFC and QR technology. Since these tattoos are pre-programmed with pizza and user’s location, customer’s tap over these tattoos with their smartphones. By placing smartphones over these tattoos, customers can order their favourite pizza instantly. After this, customers can either go to the nearest restaurant to pick their meal or can also select a home delivery option. That’s how NFC-enabled pizza tattoos work in the UK.
According to Pizza Hut’s spokesperson, it is a smart and convenient way to deliver pizza at customer’s hand. Because it offers the following benefits;
- No need to go pizza hut franchise to place order
- No need to stand or wait in long queues
- No need to worry about cash in hand; place the order through the app, and it deducts payment automatically
- You can order pizza with just a single tap. They are integrated with the GPS module to know about the user’s location and NFC tags to know about user’s choice
- You can order your favourite dish, and meal instantly without even viewing menu options
Pizza hut tested ordering of pizza through tattoo by designing only 40 tattoos at that time. But it was considered a big hit due to their innovative idea. It gained immense popularity from both pizza lovers and tattoo lovers. Similarly, it was considered as a time reducing method to order a pizza instead of actually visiting pizza hut franchise and waiting for your turn.
If you want to know more about tattoo featuring NFC, QR and GPS requirements, check the official Facebook page of Pizza Hut.
