In the cosmetic industry, innovative and adhesive technologies in the business are indispensable to boost the smart packaging solutions for targeting different customer applications. The idea is taken by Henkel to launch NFC pilot with Indola brand, having a tagline of #SimplySmarter. Henkel Adhesive Technologies is mounting Smart Packaging Activities to work side by side with NFC (Near Field Communication) solutions. Henkel Adhesive Technologies supported the launch of Indola brand, Germany based haircare brand, through NFC tags.
Indola is a professional haircare brand, and it exploits NFC tags for three styling products in the hair care line to motivate professional hairstylists. The Indola brand has rolled out 100,000 products across 35 different nations, making it one of the top NFC pilots in the cosmetic market to date. Equipment of hair care and hairstyle products with NFC tags embraces the Indola brand to enter into the digital world with their physical items.
We have already discussed in our blog reasons to use NFC technology for the retailing industry. Along similar lines, NFC also serves cosmetician and beauty owners because when the products are integrated with NFC tags, they offer new modes of communication through which brands can interact with their customers. NFC tags allow the brand owner to induce digital life in physical objects and to bring a high level of customer experiences.
Professional hairstylists use their smartphones containing NFC technology to tap and interact with Indola’s notifications. Through these notifications, hairstylists can view and learn instructions, how-to-do tutorials, and above all, they can represent their hairstyle to the world by using social media platforms. The landing page of Indola brand also has an Instagram wall, helping the hairstylists to get the professional inspiration and help from the Indola’s team. This not only benefits the hairstyling industry but enables the Indola to promote their products in front of business clients and partners.
Another valuable innovation taken by Henkel Adhesive Technologies is the use of Smart Packaging. The business unit communicates with world-wide brands to build cutting-edge NFC solutions and nurture the implementation of NFC tags. Henkel Adhesive Technologies collaborated with All4Labels, Goodstag and IoT (Internet of Things) products to make use of NFC tags for Indola brand. The use of NFC-enabled smart packaging and IoT ecosystem empowers the brands to compete in today’s digital age.
According to Caroline Schaul, International Marketing Manager for Indola, NFC pilot has given the Indola brand a chance to observe and monitor the ways through which they can increase experiences of customers, business partners and hairstylists. The manager further added that NFC-enabled products permit them to play more with products instead of coloring, such as creating inspiration for professional hairstylists as well as attracting an internal or external audience in their communities. That’s why Indola brand is equipping its hairstyling and hair care products with NFC tags and chips.
