Adidas Made For (AM4) Series is Equipped with NFC Tag
Adidas, a footwear giant, has planned to release NFC running shoes across the six-metropolitan areas: Paris, New York, London, Los Angeles, Tokyo, and Shanghai. By keeping the demands of runners from six different cities in mind, they designed Adidas Made For (AM4) City Series, which is a perfect choice to begin your morning walk or run. Adidas has equipped NFC chip in the tongue of the shoe allowing the runners to connect a pair of shoes with their smartphones for experiencing exclusive content.
Adidas collaborated with SMARTRAC to produce this highly personalized and digitally tailored products. SMARTRAC’s NFC solution is a ticket to leverage superior customization for designing footwear collection in the Adidas’ SPEEDFACTORY, where smart products are made by adding an NFC tag containing a unique identifier (ID). Footwear embedded with a unique NFC code becomes an indispensable part in handling customer engagement.
Adidas Integrated NFC Jewels in Running Shoes
Similarly, Adidas adds NFC jewels in its running shoes to provide exclusive customer experience and beyond. The appearance of NFC jewels is same as branded and appealing tags attached to the lace of shoe. When a customer walks into the stores, these NFC jewels provide access to customers to explore information such as product reviews, details, and much more. Customers tap NFC jewel in their NFC-enabled smartphone to do digital shopping.
Adidas Boost running shoe released in 2013 is already equipped with NFC chip, and a company is looking to play more with NFC technology. Adidas has adopted the Thinaire platform, a contactless solution for a new economy, to embed NFC chip in their shoes. Thinaire platform has already worked with the world’s largest brands, including Mattel Inc, Unilever, and American Girl to deliver next-generation customer experience.
For Adidas, NFC-enabled Boost running shoe works like a storyteller. It informs the customer why you need to buy this shoe, why the material is different and unique from other shoe brands, and how it softens your foot during running to mitigate pain and to deliver an enriching experience that has never been possible before.
The NFC lace jewel also performs communication with Point of Sale (POS) owners to confirm the order. Moreover, the best part of this NFC jewel is that it enables the customer to connect directly to the brand after the purchase procedure. It takes you to Adidas’s Runtastic application, where you can manage your very own workout creator and fitness routine.
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