Brands Adopting RFID Technology
Amazon Go
You’ve probably heard the success story of Amazon Go application. The Amazon Go application, which depends on the RFID technology has been getting attention and famous for providing high customer experience since its development.
It follows the ‘‘Just Walk Out Shopping’’ where everything is tracked, asset and managed through the virtual cart. The technology automatically detects the user’s activity, shopping movements and loads the virtual cart by following these activities. User can leave the store with shopping bags and doesn’t have to wait in queue for payment procedure. The application sends the invoice to the user’s phone and charges through Amazon account.
Fashion Brands
The use of RFID technology is not just limited to grocery the store as clothing brands like H&M, ZARA is adopting RFID transmission process to change the shape of their retailing stores.
H&M is moving to a smart retail platform to expand business growth, improve efficiencies, drive customer experience with RFID technology. The stores and warehouses built on the algorithms and schemes of RFID mechanism to analyse trends, customer’s needs and market demand.
With these RFID strategies, H&M can unfold the customer’s expectations and personalize their shelves both online and brick-and-mortar. As the company has concentrated a lot in RFID technology to engage customers; therefore, H&M will experience increased sales and profits in the coming years.
Another leading example of digital innovator is Rebecca Minkoff. The store is already quite famous for offering luxurious and expensive bags, and recently, it enabled the RFID implementation in their bags, permitting customers to embrace digital linkage of product in their homes required for long time engagement.
Their ‘‘see now, buy now’’ strategy and in-store technology have been following RFID techniques that help the customers to try various dresses with just one touch. The checkout process is similar to Amazon Go application as it has self-checkout stations.
Cosmetic Industries and Beauty Stores
Coming towards the cosmetic industry, beauty corners always find hard to satisfy their customers. Thanks to memoMi mirror indicator, an application based on RFID technology, augmented reality (AR) and artificial intelligence (AI), brings the concept of ‘‘trying different products without taking off’’.
The mirror automatically identifies different products in the store that are equipped with RFID tags and creates a 360 degrees view in front of shoppers and retailers with sensors or face gestures.
It keeps the customer engagement by adding virtual accessories, changing looks and appearances and enables them to take the second opinion from friends by doing live chat or sharing a video.
To sum it all up, we can see the implementation of RFID technology in almost every field and sector. All the brands whether related to technology, clothing, or cosmetic have been employing RFID to rise the impact of customer’s expectation, improve return on investment and experience other cutting-edge opportunities.
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