The Power of Amazon Go: RFID Technology

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When we heard the news about e-commerce company, then Amazon comes first in our mind. The Amazon company began in 1994 and based on cloud computing, digital streaming, Artificial Intelligence, has reserved a top-ranking spot in technological innovation. Jeff Bezos, the world’s richest man and CEO of Amazon, introduced the self-checkout process in 2016 in correspondence with RFID technology to induce smart store concepts.

The idea of using RFID technology in retail companies is not new anymore. But the proper use of RFID technology is essential to experience its versatile benefits. The power of Amazon Go with a tagline ‘‘Just Walk Out’’ depends on RFID technology because it helps stores to establish an automated checkout process.

Introducing an automated checkout process in in-stores eradicates long lines and permits the consumers to take their goods and leave stores. Isn’t it pretty simple and easy to shop for the goods?

Indeed, it is. Just imagine you entered in-store, you bought goods, filled the bags and follow your way. The Amazon Go application deducts the total amount from your Amazon Prime account, making everything automated and independent.

Besides, with Amazon Go, you don’t wait for your turn in line, you don’t wait for the cashier to scan products one by one, you don’t wait to swipe the card at an RFID scanner, and you don’t wait for logistics workers to fill grocery bags. By erasing all these steps, the checkout process delivers efficiency and customer conveniences at peak levels- all we can say, no lines, no registers, no checkouts.

Just buy and go!

The secret behind Amazon Go’s success is due to a collective combination of AI, ML, DL algorithms, meaning that RFID lies on the top of everything. You use the Amazon Go app to enter the store and then pick the goods. The app has a virtual cart to add selected products automatically. Apart from this, if you change your mind and put the selected product back to the shelf, the virtual cart will also remove it from the list. Amazon uses computer vision, DL algorithms and sensors fusion to create a self-driving process. So, that’s how Amazon Go app works.

Although Jeff Bezos began with Amazon Go in only one location, Seattle, it is the beginning to go beyond the future of supply chain and retailing industries. Mostly, people think that an electronic process like Amazon Go would kill the employees’ jobs; however, that’s only a misconception. Removing employees from the cashier counter will enable the store to use their efforts in some other prominent roles such as providing guidance to customers, updating the digital information or replenishing stock level.

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Are you looking for the right type of RFID tag? Or needing a solution to integrate customized RFID into your product or current system? Feel free to contact us today and one of our sales engineers will reach you to assist.