How NFC Helps Business on Customer Engagement
Are you looking for ways to interact with your customers and convince them to shop from your store again? Do you find it difficult to gain more customers in this digital era? If you have answered both of these questions with a “yes,” this article is exactly what you need to read right now.
With each day passing by, the world is advancing towards digitalization, making traditional marketing and communication obsolete. There is an abundance of new technologies that have changed the way people run their businesses. One such technology is Near Field Communication (NFC), which has taken the marketing and advertising industry by storm.
How Does NFC Work?
Near Field Communication (NFC), as the name suggests, works when two NFC enabled devices are brought near each other. Information is exchanged through radio waves, which are transmitted and received between the devices.
For instance, when brought near each other, two NFC enabled smartphones will be able to communicate wirelessly. Similarly, NFC enabled advertisements displayed on screens can also communicate with people through their smartphones. If a person brings their phone near the advertisement, the company’s website or their social media portal might pop up to increase customer engagement.
How Does NFC Contribute to Gaining More Customers?
If you are looking for an effective way to gain more customers, you need to integrate NFC technology with your current marketing strategies. NFC can help you increase your customer base in the following ways:
Engage More Customers
Oftentimes, stores lose potential customers due to the unavailability of staff in the store during lunch breaks or when a store is closed down due to any reason. A great way to gain customers during times like these is to use NFC technology. All you need to do is place an NFC tag outside your store, leading the customers to your online store (develop your online website if you don’t have one). People who visit your store and find out that the store is closed temporarily can still access your products through your online store.
Use NFC Payment Methods
Because of the outbreak of COVID-19, most people prefer using contactless payment options such as ApplePay, which works using NFC. Contactless payment options save customers from the risk of contracting the coronavirus, thereby making it a safe way to transact. Using NFC payment methods will surely increase your customer base in today’s world.
Promote Offers and Discounts
You can use NFC to improve the in-store experience of your customers by promoting offers and discounts. Consider the scenario that a customer walks into your store. They find an NFC tag placed on board right in front of them, telling them to scan the tag on their phone to know about a surprise discount offer. Curious to find out, they will scan the code and know that they have won a discount code that they can use at the checkout counter. Doing so will improve the customer experience, and they will recommend your store to their friends and family, which will ultimately increase your customers.
The guaranteed formula for gaining more customers is to integrate NFC into your business marketing and operations. Not only will it help you increase your customer base, but your current customers would also be impressed with the new technology.
