As digital technology gets better and productive, marketing agencies find new ways to conduct their business and promote their products. With that being said, advertising campaigns and agencies are now seeking help from RFID technology to promote their products and events across the world. Marketing agencies are deploying RFID technology as the prices of both RFID or NFC tags are comparatively low than the other mediums. And above all, smartphones are integrated with NFC technology, enabling the customers to interact with the brand through just one tap. The reduced cost and integration of NFC technology in portable devices grab the attention of marketers and advertisement planners. Famous fashion brands like Zara, H&M, Uniqlo have been using RFID tags since ages and targeting huge audiences either by placing posters, banner, ads at a specific location.
In this blog, you’ll read the importance of RFID in marketing through a few benefits and examples;
Customer Research
Let’s consider a typical shopping method in which customer enters into the store, checks different items, puts some items in the trolley, moves towards the counter, pays the bill and leaves the store. Although retailers don’t move with the customers in this entire method, they still know about customer’s behaviour. This is because they’ve linked purchased information with their existing database to understand customer’s habits, choice of selection and other shopping behaviour. By getting valuable insights, the store uses this information for marketing purposes. Designing an advertisement while making a real connection with the customer enables the companies to boost the audience directly.
Tracking of Stock
If inventory stores order their employees to scan items manually, then a lot of time and extra effort will be needed to move from one corridor to another and to record all the specs of items. However, products integrated with RFID label can be scanned instantly even if they’re located at a distance of 20 feet from an interrogator. The scanning of products embedded with RFID tags provides real-time information to the marketers about the stock or quantity of items.
User-friendly Engagement
Marketing agencies and brands know the importance of user-friendly engagement. With RFID technology, brands are converting their customer into friends. For instance, Domino’s started an advertising campaign in which they’ve designed pizza poster embedded with NFC technology. When a customer places NFC-enabled smartphone near this poster, they’ll immediately get a link to download Domino’s mobile application, and pizza lovers receive recipes, news, updates and content.
Social Media Interaction
Social media platforms like Facebook, Instagram, Twitter, Snapchat are all the future of the digital world. Moreover, these platforms are considered as a great source to build clients as massive people use them. With RFID technology and smart devices, marketing agencies can create a significant reputation of their brands.
For example, music festivals can be organized smoothly through RFID wristbands. RFID wristbands acted as an instant credit card medium, helping you to get tickets with one click without waiting in long lines. It also reduces ticket frauds and misplaced ticket issues. RFID wristband allows you to share an entire festival on social media. This helps the marketing sector as more and more people can then see what’s actually happening in the festival. Coachella, Bamboozle and Splendour in the Grass have been arranged by following automated RFID system and wristbands.
The above-stated features and examples show how RFID integrated products can take your brand to the next level. In this digital world, you don’t need a marketing person that will stand in your store and tell people about the products; you need smart technology like RFID and NFC to engage the audience.
If you want to explore more stories of RFID technology, check out our previous blog posts.
