Near Field Communication has been around the world since the early days of the 1980s, and being a successful extension of RFID technology, it has covered almost every domain. But there are many areas in the NFC field that are still untouched and unexplored. Big food & beverages companies such as KFC has been finding new ways through NFC technology to shine, improve their console creativity and enhance the customer experience. KFC is using NFC technology for marketing and ad campaigns. Food posters embedded with NFC tags will now help the customers to find a nearby KFC outlet.
NFC campaigns offer more interactive experience compared to regular ad display. They improve the communicating experience based on proximity and add customer acquisition. The working of NFC campaigns depends only on a single tap. Users receive the required information by tapping the smartphone over the display of the campaign. With this single tap, users will be directed towards the landing page of the company and official website. Posters embedded with NFC tags provide value-based content and characteristics about the products.
Companies often use this NFC campaign strategy for special contests and discount offers. Once the company linked coupon codes and discount prizes with NFC-based posters, customers avail these opportunities through NFC-enabled mobile phones.
A similar approach is adopted by KFC in the UK by launching their NFC-based advertisement campaign. The purpose of this campaign was to get instant response from customers about their special meal boxes such as ‘‘HOT Shots Meal Box’’. It was a big hit as KFC received remarkable feedback. KFC designed NFC-based hot meal posters and placed them in outdoor locations with extremely high visibility. Customers tap over these posters while driving to get a location of nearest KFC outlet.
In addition to these NFC-based posters, KFC has partnered with Google and Samsung to bring wireless transaction across their U.S. chains, thus giving tough competition to both McDonald’s and Macy’s. As both Samsung and Android Pay work at the NFC terminals, it becomes easy for users to pay with a single touch.
Use of NFC advertisements, posters and campaigns are not just limited to food restaurants. Brands such as Adidas, Ralph Lauren’s and Lexus deployed NFC technology as a part of their marketing strategy;
- Adidas designed ‘‘Tap to Learn’’ NFC tags for their running shoes, enabling the athletes to get more information about their shoes.
- Ralph Lauren’s Polo Product Line was promoted by NFC-based posters in London.
- Lexus has used smart posters based on NFC technology to sponsor their car advertisements.
All the above leading examples show that NFC technology is becoming a trendsetter to attract and engage customers. Brands can now connect directly with end-users to offer a discount, prizes, coupon codes with NFC posters. If you want to know how NFC technology is changing the future of the marketing industry, check out this blog now.
